​What is offered here is a new perspective for energy professionals, one that will increase our effectiveness and achieve greater benefit to the consumer, the utility and society.  Although it redefines energy efficiency, it is not that radical, and it better aligns all parties in a common effort to minimize environmental impacts; it more clearly focuses our efforts upon reducing fossil-fuel consumption.
                                                          —  Michael Holtz

• Primary Energy is the fuel consumed to make electricity.
• Primary Energy Conservation (PEC) means reducing consumption of primary energy.  
• It can be measured in avoided CO2 production.

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​Alternative Means to
 Primary Energy Conservation 

1. Changing the time-of-use of electricity to when it  is cleaner to make.  (CLEP exploits this.)
2. Enhancing energy flows from the environment to decrease the need for cooling, heating or lighting.
3. Changing the ratio of cooling to drying.
4. Using control to change cooling or lighting set points or where the energy is delivered.
5. Energy efficiency, i.e., using fewer kWh's do provide exactly the same energy services.

      A 20-member list is found in this talk.